Kahlil Lechelt

Quote Of The Day via @Lefsetz. Musicians and DJs listen up!

Jeff Bezos to Charlie Rose:

"Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other."

via Richard Greenfield’s blog (free registration)

via lefsetz.com

Musicians need to do the same thing. Put most of the money and attention to your product (the music). Make something amazing then put a little money in the distribution and marketing. If you make great music people will tell each other.

Stuttgart center after slaughtering #arg

Trying on the new markup support on Posterous

Two Hook implementations I wrote for the TYPOlight CMS ##

 1 public function generateFrontendUrl($objPage, $strParams, $strUrl){    
 2   if(strstr($strUrl, '/items/')) {
 3     $strUrl = str_replace("items/", "", $strUrl);
 4   }
 5   return $strUrl;   
 6 }
 7 
 8 public function getPageIdFromUrl($arrFragments) {    
 9  if(in_array('blogposts', $arrFragments)){
10   $arr = Array();
11   for($i=0;$i<=count($arrFragments);$i++){
12    if($i == 1) {
13     $arr[] = 'items';
14     $arr[] = $arrFragments[$i];
15    }
16    else {
17     $arr[] = $arrFragments[$i];
18    }    
19   }
20   return $arr;
21  }
22  return $arrFragments;

}